A very keen music fan and record collector, Gerardo Frisina, together with the founders of Ishtar, Luciano Cantone and Davide Rosa, sketched the guidelines of the artistic evolution of this record company. His figure is of fundamental importance for Ishtar’s history and is a point of reference that the entire Italian jazz scene cannot disregard. His first contributions to Ishtar saw Gerardo in the role of producer. His very first project was “Neos”, conceived with Bruno Bolla and Gianni Bedori, and stemming from the desire to re-propose the works of famous artists deeply rooted in the Latin/Brazilian and jazz sound, trying to reveal the most obscure aspects of those sounds. In his activity as producer for Ishtar, Gerardo Frisina gave birth to projects such as The Cabildos, Up and the Metti Un Bossa A Cena series. But his ultimate contribution to the record company was the spreading of the sound of the Clarke-Bolland Big Band within Ishtar, so much so that several artists have been drawing inspiration from it and that Rearward Records was founded, with the purpose of re-releasing old jazz masterpieces from the Sixties. Besides his involvement with Schema, Gerardo Frisina has always continued his activity as DJ and when he had the need to find new outlets for his creativity he became an artist in his own right with the release of his debut album “Ad Lib”, in 2001. In it the artist revisited the sound of Latin jazz with Brazilian contaminations thanks to the help of new technologies that exalt the warmth of the sound.